Dallas, TX -- (ReleaseWire) -- 01/22/2014 -- The "Mobile Health Apps & Solutions Market by Connected Devices (Cardiac Monitoring, Diabetes Management Devices), Health Apps (Exercise, Weight Loss, Women’s Health, Sleep and Meditation), Medical Apps (Medical Reference) – Global Trends & Forecast to 2018 " analyzes and studies the major market drivers, restraints, and opportunities in North America, Europe, Asia, and Rest of the World.
Mobile Health Apps Market report studies the global mobile health apps & solutions market over the forecast period of 2013-2018.
The mobile healthcare market comprises of connected medical devices, healthcare application, and related mobile technology. The global mobile healthcare market is estimated at $6,336 million in 2013 and is poised to reach $20,683 million by 2018 at a CAGR of 26.7%.
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The global mobile healthcare solutions market is broadly classified into connected medical devices and healthcare applications. The connected devices market is further segmented into cardiac monitoring devices, diabetes management devices, multi-parameter trackers, and others. On the other hand, the healthcare applications market is further categorized into health apps and medical apps. The health apps market is segmented into exercise, weight loss, women’s health, sleep and meditation, medication reminder, and other paid health apps, whereas the medical apps market is segmented into medical reference, and other paid medical apps.
The mobile application market is in an introductory phase, but is highly fragmented with an ample number of software-developing companies. A major restraining factor behind the growth of paid apps is the free access to maximum smartphone apps. Free apps constitute almost 90% of the download market of healthcare applications. Furthermore, significant price difference between health and medical apps lowers the adoption rate among healthcare professionals. Though the number of downloads of health apps contributed almost 90% to the healthcare applications market, revenue contribution by these apps was not significant due to its very low average price range ($1 - $2/download). Consideration of a mobile application as a medical device is also a questionable issue, although the FDA is formulating a framework to regulate the apps market. As of now, there are a few certified applications in the unstructured gamut of the application market. Rising popularity may increase the download price of device-independent healthcare apps; hence, the revenue contribution to the mobile health market is expected to be more significant.
Philips (The Netherlands), Medtronic (U.S.), Nike (U.S.), Omron (Japan), and Alere (U.S.) are key players in the mobile healthcare market. On the other hand, AT&T (U.S.), Qualcomm (U.S.), Cerner (U.S.), and Diversinet (Canada) have emerged as significant solution enhancers in the mHealth market by providing software developing platforms and faster mobile networks. The healthcare apps market is highly fragmented with an ample number of software-developing companies.
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