Kitchener, Ontario -- (ReleaseWire) -- 10/02/2012 -- According to the Nielsen Reports, nearly 55% of all US mobile phone users have smartphones, as of the second quarter of 2012. Add to that the fact, that 91% of people keep their phones with them all day, so it's understandable why mobile marketing has become big business.
One business catering to businesses who need help with their mobile marketing strategy is URQR.ca. This company creates QR codes with branding of logos and text as well as customized mobile website. Says owner Mike Holthuysen, "Mobile marketing is the only medium that offers instant access to your customer base. The response rates are staggeringly high especially when you consider 68% of mobile searchers will visit a business, and 53% will actually make a purchase as a direct result. It is an irrefutable fact: if a business is not mobile, they are losing a significant amount of sales."
URQR.ca specializes in QR codes with a logo, text and a customized mobile websites that Mike Holthuysen's company is zeroing in on personalization that surfers to a business website demand. By including your company's logo and text on a QR code will increase your visibility to be recognized when they visit your company's URL or offer. The problem that some companies have is that their website is not a mobile website, says Mike Holthuysen, "Traditional websites are built to be viewed on a computer screen instead of a small mobile phone screen. So viewing a traditional website that has not been “mobilized” for a mobile phone is almost impossible. You have to scroll all over the place just to find the information you’re looking for due to the limited space."
Mike Holthuysen feels that those who do not have personalized mobile websites that address location, contact numbers and hours of operation are missing out. He explains, "Smart phones today assist in convenient online searches using resources such as Google and Yahoo! A business can easily be found when people search for products or services from their mobile devices. However, that visibility is useless if they click to get to your website and can’t find the information they need because that website won’t display properly on their phone. With personalized QR codes that include text or logos and mobile websites that addresses consumer’s needs, you can attract new customers at a fraction of the cost."
The solution, according to Mike Holthuysen is found in specially made mobile websites. "They can drastically increase the number of potential customers who are exposed to your business without spending a bunch of extra money on advertising. At URQR.ca, we have created everything from a dentist mobile website to a plumber mobile website. It really doesn't matter what type of business it is. A mobile mock-up can be done upon request to show how your company would look."
URQR was created due to a need for business to get branding with both the mobile and non-mobile audience. They create custom QR codes with logo or text and mobile "mock-up" of a business website addressing consumers needs.