Mod Girl Marketing, LLC

Mod Girl Marketing Releases off-Page SEO Checklist for Businesses

 

San Diego, CA -- (SBWIRE) -- 11/06/2014 -- When looking at maximizing the SEO of a business website, there are two types to consider: on-page SEO and off-page SEO. On-page is just that—the content, tags, and website data that make up the actual website. The off-page SEO is far more complicated: involving social media, videos, press releases, blog promotion and commenting, social bookmarking sites, and more. In their latest post, digital marketing boutique Mod Girl Marketing highlights 10 things to take advantage of to improve off-page SEO.

The main idea for all off-page SEO is to build the credibility of a site by increasing the number of sites and platforms that link back to it. For that reason, social media has become the centerpiece of off-page SEO. There are a number of platforms to utilize, and Facebook, Twitter, Tumblr, Instagram, and more all have different audiences and will promote content linking back to the original site.

In the same vein, brands should become very familiar with blogging and promoting their blog. Using social media, bookmarking sites, and other promotional methods, the links build credibility for the site and good content will build credibility for the brand. Additionally, businesses should look for opportunities to guest blog with high quality and respected sites. Guest blogging for large blog networks can backfire now, as many of these sites are punished in SEO rankings.

Video is another way for brands to build off-page SEO, particularly since sites like YouTube and Vimeo allow keyword “tags” and meta descriptions to boost their own SEO rankings. In fact, optimizing videos can take almost as long as making the video itself—but oftentimes it’s worth it for the value to the brand and SEO rankings.

Mandy McEwen, Founder and President of Mod Girl Marketing says, “Off-page SEO can do wonders for your rankings, but can also be incredibly time-consuming to do it well and without venturing into territory that will get you banned by Google. At Mod Girl®, we know the ins and out of SEO tactics and can execute them for any industry.”

Brands need to be aware of which tactics are “white hat” and which are “black hat” and can get them punished for being spammy. Read the full post for a list of white hat tactics, along with a list of SEO tactics to avoid in 2015.

To read all 10 of the tips for off-page SEO, read the post “10 More Steps for Off-Page SEO” here: http://www.modgirlmarketing.com/off-page-seo-checklist/

About Mod Girl Marketing
Mod Girl Marketing is a full-service, boutique online marketing firm that provides effective search engine optimization, social media management, digital branding, marketing and design services to a variety of businesses. From coast to coast, Mod Girl Marketing has helped numerous businesses transform their digital presence from bland to brilliant.

Contact Mod Girl Marketing at 800-388-7732 or by email at info@modgirlmarketing.com

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