Boston, MA -- (ReleaseWire) -- 07/07/2014 -- In the last two years the birth rate in Spain underwent a negative trend, which has no prospects of changing in the next 2-3 years. High rates of unemployment and an uncertain socio-economic situation discouraged Spanish families from having children. Nevertheless, the fall in the birth rate was partly compensated by newborns in immigrant communities.
Arbora & Ausonia was the leader in nappies/diapers/pants in Spain in 2012, thanks to the success of its main brand Dodot. It accounted for more than half of sales, with a 54% value share. Deliplus, the private label from Mercadona, is threatening Kimberly-Clark's second position, as in 2012 they both held value shares of 12%. Mercadona is the leading grocery retailer in Spain, and thanks to its large portfolio and its policy of price maintenance as a sign of quality preservation, it is expected to enhance its performance and increase its success in the market.
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In the forecast period nappies/diapers/pants is expected to decline in both volume and constant value terms, suffering from the decline in the number of births and the number of nappies used per day. Nevertheless, the expected growth in demand for disposable pants will help to sustain sales.
Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Spain with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Nappies/Diapers/Pants industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.
The Nappies/Diapers/Pants in Spain market research report includes:
- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Nappies/Diapers/Pants in Spain?
- What are the major brands in Spain?
- How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
- Which countries offer the biggest potential for environmentally friendly nappies/diapers?
Reasons to Get this Report
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
Product coverage: Disposable Pants, Nappies/Diapers.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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