Boston, MA -- (ReleaseWire) -- 04/07/2014 -- 2013 saw 3% volume and 13% current value growth through the off-trade channel. This gap between volume and value indicates consumer movement to premium products with higher unit prices, such as 100% Colombian coffee Matiz from Colcafe (launched in 2012), the Juan Valdez Origins line from Procafecol (launched in 2012) and other smaller brands. Despite being a coffee-producing country, Colombia was a market supplied traditionally with low-quality products, while high-quality products used to be...
Euromonitor International's Coffee in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.
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Product coverage: Fresh Coffee, Instant Coffee.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get This Report
- Get a detailed picture of the Coffee market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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