Boston, MA -- (SBWIRE) -- 03/12/2014 -- Premiumisation and humanisation continued to characterise dog food in New Zealand during 2012. Dog food manufacturers continued to replicate the benefits often found in human food, encouraging pet owners to purchase premium dog food with more innovative ingredients. Manufacturers continued to use the following marketing ploys to attract consumers - high quality protein ingredients, enriched with vitamins and minerals, antioxidants and a nutritionally balanced diet.

Euromonitor International's Dog Food in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

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Product coverage: Dog Treats and Mixers, Dry Dog Food, Wet Dog Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Dog Food market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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