Boston, MA -- (ReleaseWire) -- 06/16/2014 -- Expansion of hair care value sales slowed in 2013, despite consumers responding actively to new launches and maintaining their purchasing enthusiasm. Rising hygiene awareness, improved living standards and a more diversified and specifically-focused product range failed to insulate the industry from gradual economic slowdown in China.
With a dominant value share of 40% in hair care, Procter & Gamble continued to lead the category in 2013. Hair care is a highly important market to Procter & Gamble in China, accounting for 50% of Procter & Gamble's value sales in the beauty and personal care industry in China. An extensive portfolio with several flagship products has been a winning formula behind Procter & Gamble's success. Head & Shoulders, Rejoice and Pantene continue to be the three most frequently purchased brands in hair care, followed by Lux, Clear and Slek. The company has maintained its strength to cooperate with local distributors to further extend geographical coverage and expand distribution channels.
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Hair care is expected to see a steady constant value CAGR of 5% over the forecast period. Hair care products will be considered by more residents in remote areas as personal hygiene necessities, while the product diversification trend will keep urban residents interested in exploring different ranges of products. Consumers will develop a preference for function-strengthened products with specific focus on anti-dandruff, damaged hair repair and hair smoothing, for example. Different types of added fragrances and extracts will drive women consumers' final buying decisions while products with herbal ingredients will remain attractive to health-conscious consumers.
Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in China with research from Euromonitor's team of in-country analysts.
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The Hair Care in China market research report includes:
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