Boston, MA -- (ReleaseWire) -- 07/28/2014 -- Fresh ground coffee pods continue to be one of the fastest-growing areas of hot drinks packaging, almost entirely due to the continued success of Keurig brewers. Keurig brewers use a combination of thin wall plastic along with an integrated internal filter in the coffee brewing process. However, the pods, commonly known as K-cups, are considered a secondary packaging by Euromonitor International, with the primary packaging being the folding carton container sold at retail outlets. Green Mountain Coffee Roasters is the parent company that produces Keurig single-serve brewing machines. Keurig brewers only recently became popular in the US, as evidenced by the staggering 1,005% growth rate over between 2007 and 2012. In 2012 alone, retail volume sales of Keurig brewers increased by 37% to reach sales of 9.2 million units. Due to this impressive growth, Keurig has established itself as the single-serve brewer in the US, quickly distancing itself from its competitors, which include Senseo by Sara Lee, Tassimo by Kraft Foods and Nespresso and Dolce Gusto by Nestle.
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Fresh ground coffee pods will continue to be an incredibly fast-growing and increasingly influential category in hot drinks. With an increasing number of K-cup brewers being introduced to the market, numerous consumers who were unable to previously purchase K-cup brewers will soon find it in their price range. In addition, various established coffee ground manufacturers have already put forward K-cups, and more will likely be introduced in the forecast period.
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The Hot Drinks Packaging in USA market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes in units and filled volumes
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
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Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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