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New Market Report: Hot Drinks Packaging in the US

Fast Market Research recommends "Hot Drinks Packaging in the US" from Euromonitor International, now available

 

Boston, MA -- (ReleaseWire) -- 07/28/2014 -- Fresh ground coffee pods continue to be one of the fastest-growing areas of hot drinks packaging, almost entirely due to the continued success of Keurig brewers. Keurig brewers use a combination of thin wall plastic along with an integrated internal filter in the coffee brewing process. However, the pods, commonly known as K-cups, are considered a secondary packaging by Euromonitor International, with the primary packaging being the folding carton container sold at retail outlets. Green Mountain Coffee Roasters is the parent company that produces Keurig single-serve brewing machines. Keurig brewers only recently became popular in the US, as evidenced by the staggering 1,005% growth rate over between 2007 and 2012. In 2012 alone, retail volume sales of Keurig brewers increased by 37% to reach sales of 9.2 million units. Due to this impressive growth, Keurig has established itself as the single-serve brewer in the US, quickly distancing itself from its competitors, which include Senseo by Sara Lee, Tassimo by Kraft Foods and Nespresso and Dolce Gusto by Nestle.

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Industry Prospects

Fresh ground coffee pods will continue to be an incredibly fast-growing and increasingly influential category in hot drinks. With an increasing number of K-cup brewers being introduced to the market, numerous consumers who were unable to previously purchase K-cup brewers will soon find it in their price range. In addition, various established coffee ground manufacturers have already put forward K-cups, and more will likely be introduced in the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Hot Drinks Packaging industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hot Drinks Packaging industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hot Drinks Packaging in USA market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes in units and filled volumes
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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