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New Market Report: Marketing Spend Activity, Marketing and Sales Behaviors and Strategies in the Global Banking Industry 2012-2013: Survey Intelligence

New Financial Services market report from Timetric: "Marketing Spend Activity, Marketing and Sales Behaviors and Strategies in the Global Banking Industry 2012-2013: Survey Intelligence"

 

Boston, MA -- (ReleaseWire) -- 10/18/2012 -- "Marketing Spend Activity, Marketing and Sales Behaviors and Strategies in the Global Banking Industry 2012-2013: Survey Intelligence" is a new report by Timetric and VRL that extensively analyzes how marketing spend activity and sales behaviors strategies are set to change in 2012-2013. This report provides information on the current size of marketing and advertising budgets of global banks and views into how spending by financial institutions will change, providing an insight into marketing behavior. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions and business priorities. The report also provides access to information categorized by company type and region.

Scope

The report features the opinions of global banking industry respondents related to the following:

View Full Report Details and Table of Contents

- Annual marketing budgets and change in marketing expenditure
- Future spending outlook on media channels
- Marketing agency selection criteria

Reasons to Get this Report

- Benchmark your sales and marketing spend with industry peers to effectively determine strategy
- Identify the specific marketing approaches your competitors are using to win business

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