Boston, MA -- (ReleaseWire) -- 06/13/2014 -- Frequent innovation and advertising of new products was successful in retaining the interest of consumers, which was reflected in positive retail volume and value sales growth. Manufacturers constantly offered new fragrances, and promoted new designs and formats on television. Wealthier customers were eager to try out new products besides buying existing ones, even at higher prices. Thanks to the strong advertising of electric and spray/aerosol air fresheners and the growing presence of cheaper alternatives, air care was able to expand in terms of both retail volume and value sales. However, retail value sales growth was mainly driven by higher average unit prices.
View Full Report Details and Table of Contents
Sara Lee Hungary Zrt continued as the leading player in air care in Hungary in 2013, accounting for a retail value sales share of 33%.Sara Lee offered renowned brands and a wide choice of high quality products. Its key brand Ambi Pur continued as the second leading brand in overall air care. Sara Lee's Ambi Pur was present in nearly all categories of air care, with the exception of liquid air fresheners. The company offered premium quality products and frequently presented new innovative versions, while the Ambi Pur brand also enjoyed strong advertising support and wide distribution. Ambi Pur remained highly popular in 2013, which was reflected in it seeing retail value sales growth of 7% and a further marginal increase in retail value sales share. Sara Lee Hungary remained the leading company in car air fresheners, the largest category, while it ranked second or third in all of the remaining categories in which it was present
Product innovation is predicted to strongly influence air care in Hungary over the forecast period. Leading manufacturers are expected to improve their existing products and launch new formats and designs. The introduction of new concepts is most likely in electric, gel and candle air fresheners. As the purchasing power of consumers is expected to recover, albeit slowly, they will be able to buy more air care products. Due to the growing range of high quality products available, consumers are expected to increase their purchases in both volume and value terms. Limited unit price increases are also expected to help in driving demand.
Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Hungary with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Air Care industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.
About Fast Market Research
Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget. For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.
Browse all Consumer Goods research reports at Fast Market Research
You may also be interested in these related reports:
- Air Care in France
- Air Care in Hungary
- Air Care in Macedonia
- Air Care in the Netherlands
- Air Care in Israel
- Air Care in Morocco
- Air Care in Singapore
- Air Care in Australia
- Air Care in Ireland
- Air Care in Bulgaria