Boston, MA -- (ReleaseWire) -- 06/17/2014 -- Bottled water volume sales increased by 5% in 2013 to reach 2.4 billion litres. This was significantly higher than the volume sales increase of 2% evident in 2012. The key drivers of higher volume growth are threefold: a) larger volumes of still bottled water are being produced by manufacturers in order to achieve per-unit cost savings; b) the consequent price deflation evident in 2013, which was exacerbated by competition among grocery and mass retailers; c) the higher demand for healthy, portable hydrating drinks by consumers who simply bought more bottled water at lower prices.
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Nestle Waters of Canada Ltd remained the leading bottled water company in Canada, with approximately 29% of value sales in 2013. The company increased its sales in 2013, on the strength of its Nestle Pure Life and Perrier brands, which remain leaders in their respective categories, with the latter benefiting from a healthy demand for carbonated bottled water in Canada.
In constant value terms, bottled water is forecast to increase at a 2% CAGR in 2013-2018 to C$3.3 billion in 2018. In volume sales terms, a CAGR of 3% is forecast with 3.0 billion litres expected to be sold by 2018. The main drivers are expected to be a continuation of price deflation in still bottled water as both Nestle Waters of Canada Ltd and private label products vie for consumer dollars. An improved production scale is forecast to place Nestle in an even stronger leadership position over 2013-2018. In addition, the competitive pressures in grocery and mass retail will continue to drive price deflation, as these channels typically use promotional discounts on large multipack still bottled water as an important tool for driving consumers to their stores.
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The Bottled Water in Canada market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
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