Boston, MA -- (ReleaseWire) -- 02/13/2014 -- Frozen processed food is expected to record current value growth of 7% in 2013, compared with 8% growth in 2012. Growth is expected to fall as a result of food safety concerns and negative media coverage. An outbreak of H7N9 bird flu in 2013 notably had a marked negative impact on sales of frozen processed poultry, with 1% current value decline being expected in 2013. Frozen processed poultry thus saw the worst performance within frozen processed food in the year.
Euromonitor International's Frozen Processed Food in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.
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Product coverage: Frozen Bakery, Frozen Desserts, Frozen Meat Substitutes, Frozen Noodles, Frozen Pizza, Frozen Processed Fish/Seafood, Frozen Processed Potatoes, Frozen Processed Poultry, Frozen Processed Red Meat, Frozen Processed Vegetables, Frozen Ready Meals, Frozen Soup, Other Frozen Processed Food.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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- Get a detailed picture of the Frozen Processed Food market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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