Boston, MA -- (ReleaseWire) -- 06/26/2014 -- Despite the considerable drop in overall consumer consumption and confidence, affecting the overall retailing panorama, internet retailing is surging forward as one of the most vibrant distribution channels. Consumers are abandoning their apprehensions regarding the security of online transactions, whilst embracing the convenience and efficiency that internet retailing offers. In terms of efficiency, consumers can make better informed purchasing decisions by evaluating and comparing products comfortably, enabling them to more precisely satisfy their needs. In terms of convenience, consumers are not limited by store opening hours, can avoid long queues, and can get products sent to their doorstep.
Apple Portugal Unipessoal led internet retailing with an 11% value share in 2013, thanks to its compelling product assortment and close integration between its store-based and internet retailing operations and its products. Sales from its iTunes Store and App Store of digital music, apps, films and other downloads provided a virtual circle of activity which buoyed sales of devices, and vice versa.
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Internet retailing is set to increase by a value CAGR of 13% at constant 2013 prices over the forecast period, maintaining its double-digit growth. Portuguese consumers are set to continue using the internet to make product comparisons and to become better informed about the details of various products, whilst also hunting for promotions and making orders online. Furthermore, the constant advance and adoption of new technologies which enable consumers to maintain constant internet connections at home can only spur growth in internet retailing even further during the forecast period. At the same time, companies throughout the retail environment will come to recognise the need for multichannel sales as an integral part of their development strategy, always offering more attractive prices, convenience and a wide product range to consumers.
Discover the latest market trends and uncover sources of future market growth for the Internet Retailing industry in Portugal with research from Euromonitor's team of in-country analysts.
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The Internet Retailing in Portugal market research report includes:
- Analysis of key supply-side and demand trends
- Detailed market shares for international and locally-based retailers
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- Who are the leading retailers in Portugal?
- How quickly is internet retailing growing in Portugal?
- What products are selling best over the internet?
- Which internet sites are attracting the most sales?
Reasons to Get this Report
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Product coverage: Apparel and Footwear Internet Retailing, Beauty and Personal Care Internet Retailing, Consumer Appliances Internet Retailing, Consumer Electronics and Video Games Hardware Internet Retailing, Consumer Healthcare Internet Retailing, Food and Drink Internet Retailing, Home Care Internet Retailing, Home Improvement and Gardening Internet Retailing, Housewares and Home Furnishings Internet Retailing, Media Products Internet Retailing, Other Internet Retailing, Traditional Toys and Games Internet Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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