Boston, MA -- (SBWIRE) -- 07/02/2014 -- Due to the fact that modern retailers were expanding in Georgia in 2012 there were more new entries of oral care brands observed in the market. In order to compete and create a diversified offer, retailers tried to attract new customers by introducing brands at different price levels. Nevertheless, the performance of such brands was not stable, due to fierce competition within the category and consumer loyalty to well-established brands such as Colgate and Blend-a-Med.

Industry Prospects

In the forecast period it is expected that consumers will turn their interest towards consuming medicated and preventive toothpaste, and also to natural/organic/herbal toothpaste. There is an increase predicted for power toothbrushes over the forecast period, as the category is quite undeveloped, and the majority of the population does not understand the need for such products.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Oral Care industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Oral Care in Georgia market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Oral Care in Georgia?
- What are the major brands in Georgia?
- Which type of toothpaste is most popular?
- How are sales of manual versus power toothbrushes faring?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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