Boston, MA -- (ReleaseWire) -- 01/15/2014 -- The rapid expansion of e-readers was a key trend in portable players. E-readers remained the strongest-performing category with retail volume sales increases of 200% in 2012. An affordable pricing point of JPY10,000 was a major contributor to the growth in demand. Moreover, the average unit price of e-readers fell by 50% in 2012. Strong price competition was largely caused by the release of new devices, such as Kobo by Rakuten and Kindle PaperWhite by Amazon, as players looked for larger profits...
Euromonitor International's Portable Players in Japan report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Product coverage: E-Readers, Portable Media Players.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get This Report
- Get a detailed picture of the Portable Players market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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