Boston, MA -- (ReleaseWire) -- 05/16/2014 -- Sales of sports and energy drinks continue to display impressive growth, despite the difficult economic conditions in Greece, driven by the performance of energy drinks. The category continues to take market share from carbonates, yet growth derives from the dynamic launch of Monster by Coca-Cola Hellas in 2012, which instead of cannibalising sales of other brands in the category, virtually attracted new consumers instead.
Euromonitor International's Sports and Energy Drinks in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2018 illustrate how the market is set to change.
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Product coverage: Energy Drinks, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get This Report
- Get a detailed picture of the Sports and Energy Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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