Boston, MA -- (ReleaseWire) -- 06/24/2014 -- Manufacturers were highly active within toilet care in 2013. Even though there were not many new launches within the area, products were heavily advertised along with existing products. Manufacturers have long realised that this is a very important area which is large enough to justify big investment and is showing no sign of declining growth.
Henkel Srbija, which offers the Bref and Mer brands, led toilet care in Serbia in 2013 with a value share of 35%. The company's success can be attributed to its offering of a diverse brand portfolio, frequent new launches, excellent distribution and a good brand image. In second place was Unilever with a value share of 16% (Domestos) while in third place was Beohemija (Pompa and Scala WC Fresh brands) with a 13% of value share.
New formats within toilet care are expected to appear over the forecast period. Toilet care mousse/foam, toilet care tablets/powders and toilet cleaning systems are still either non-existent or negligible in Serbia. However, as a result of the long-lasting specialisation trend within home care as well as the convenience trend, these products are expected to appear and/or to become more and more important.
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The Toilet Care in Serbia market research report includes:
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