Boston, MA -- (SBWIRE) -- 04/22/2014 -- RTD coffee experienced growth of 20% in off-trade value terms but saw a decline of 7% in off-trade volume terms in 2013. However, it should be noted that off-trade sales stood at a limited EUR2 million in 2013, as RTD coffee remained a niche category and the off-trade average unit prices saw a significant increase in 2013 causing off-trade volume sales to declined 7% as it is not something consumers can afford to buy frequently.

Euromonitor International's RTD Coffee in Ireland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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- Get a detailed picture of the RTD Coffee market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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