Boston, MA -- (SBWIRE) -- 04/23/2014 -- Soft drinks continued to record healthy growth in 2013 as economic conditions in the country improved. Slightly higher GDP growth and increased spending power encouraged consumers to continue buying soft drinks. In addition, companies such as PepsiCo Inc. continued to promote their brands through TV ad campaigns and other promotional activities. However, frequent electricity cuts, rising fuel costs and increasing inflation affected the margins of manufacturers in 2013.

Euromonitor International's Soft Drinks in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

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Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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