Boston, MA -- (ReleaseWire) -- 07/11/2014 -- Sports drinks growth improved in 2013 due to the influence of health and wellness trends in Bolivia. Consumers in Bolivia look for products that not only satisfy their thirst but also provide them with vitamins and minerals. Although sports drinks' main targets are consumers who perform some kind of sport activity, wide distribution is helping sports drinks reach other consumer types. Amongst them, older adults and teenagers are encouraged to purchase these products because they perceive them as healthier and beneficial to their health. Sports drinks are now distributed through traditional grocery retailers reaching a large consumer population.
Embotelladoras Bolivianas Unidas SA (EMBOL) led sales of sports and energy drinks in Bolivia with 55% retail value share in 2013. The company is able to position its Powerade and Burn brands thanks to its large distribution network. Through its efforts it was able to position Powerade as first in sports drinks in Bolivia. The brand is found through many retailers and it is also priced competitively so that it is quickly becoming the first option for Bolivian consumers of sports drinks. Within energy drinks the leadership is taken by Red Bull, the product of D&M Bolivia Ltda. Consumers are familiar with this brand and it is the most widely available through on-trade.
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Sports and energy drinks are expected to continue growing at healthy rates in the forecast period. The main driver of growth in the forecast period is likely to be sports drinks. The increasing demand and consumer preference for sports drinks are expected to produce a CAGR of 10% in total volume terms through 2018. Energy drinks is likely to post healthy growth rates as well but at somewhat slower rhythm, at a CAGR of 4% in the period 2013-2018.
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The Sports and Energy Drinks in Bolivia market research report includes:
- Analysis of key supply-side and demand trends
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Our market research reports answer questions such as:
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- What time of day are sports and energy drinks most commonly consumed?
- What trends motivate people to drink sports and energy drink in Bolivia?
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Product coverage: Energy Drinks, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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