Boston, MA -- (ReleaseWire) -- 06/09/2014 -- Sports nutrition is benefiting from the trend among certain Austrians of engaging in sports, perceiving this to be the best way to manage their weight and stay healthy. However, according to a survey conducted by IMAS International Institute from Linz, the percentage of Austrians who regularly engage in sport decreased from 20% in 2008 to 16% in 2012. Sports nutrition nevertheless benefited from the fact that some consumers who wish to be more physically active are opting to try ?light? sports first, such as walking and going to the gym.
Natural Power GmbH leads the sports nutrition category, accounting for a 22% value share in 2013. The company was able to generate its value share thanks to the positive performance of its brands Natural Power, Maxim and Centella Asiatica Natufarma in protein bars and powder. Natural Power strongly benefits from its Austrian background, since it is recognised as high-quality domestic manufacturer.
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Sports nutrition is expected to continue to benefit from an increase in the number of consumers who are seeking to engage in sports and/or regular physical activity, recognising such as the best means through which to stay fit and healthy. A growing number of people are set to start with ?light? sports such as walking and thus opt for ?light? sports nutrition, such as protein bars and RTD protein. As a result, sports nutrition as a whole is predicted to see a CAGR of 6% at constant 2013 prices over the forecast period, which will represent a stronger performance than the 5% CAGR registered over the review period.
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The Sports Nutrition in Austria market research report includes:
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