Boston, MA -- (SBWIRE) -- 10/14/2014 -- Sales of sports clothing rose by 7% in 2013 in current value terms, thanks to growing interest in sport and sportswear, which started during the review period, and which was inspired by sports events, such as the Olympic Games. Categories related to mass sport saw dynamic growth in 2013 thanks to the continuing government policy promoting popular sports and the growing health trend.

Competitive Landscape

A reshuffling of the sportswear category is taking place in Hungary through the rapid expansion of multibrand sport stores with wide assortments. While the stores of the main sportswear retailers, such as Decathlon, Hervis and Intersport, were previously located on the outskirts of large cities, nowadays they are present in centrally located shopping centres, in an attempt to respond to the increasing need for convenient shopping. Standalone monobrand stores, such as those from adidas and Nike, faced increasing challenges due to the restructuring of the retail industry and changed their retail structure in the review period to meet this changing environment. Due to the inflexible central pricing strategy of leading international brands (Nike and adidas) and strict assortment obligations, these standalone stores are not able to address the changing demands for sportswear.

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Industry Prospects

Sportswear is set to rise by a CAGR of 6% in value sales at constant 2013 prices over the forecast period. Sports footwear will also see increasing popularity, recording a CAGR of 5% in value sales at constant 2013 prices over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sportswear industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sportswear industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sportswear in Hungary market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Sportswear in Hungary?
- What are the major brands in Hungary?
- How dynamic is the growth of clothing and footwear internet sales?
- What is the performance of women's clothing vs men's clothing?
- What % of clothing and footwear sales goes through grocery retailers?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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