Boston, MA -- (SBWIRE) -- 11/18/2014 -- Poles are increasingly taking care of their physical fitness and are increasing their interest in sport. The most popular disciplines are running, cycling and exercising. The most dynamic is running with the biggest, 10% increase in participation in 2013. The popularity of running is related to the fact that it can be done anywhere, without special equipment, limits or restrictions in terms of place. Polish consumers? notably increased their interest in sporting events associated with running, especially marathons.

Competitive Landscape

The leading brand in sportswear was Nike, which held a 6% share of value sales in 2013 and registered sales of PLN521 million. It was followed closely by adidas also with a 6% share and sales of PLN491 million. The competition between these two retailers is fierce, although Nike has held first place for many years. Both companies are committed to the intensive development of a network of franchise stores as well as extensive advertising campaigns and sponsorship of sporting events.

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Industry Prospects

The demand for sportswear will grow as a result of the rising interest in sport and physical activity. It is expected that sportswear brands and general apparel retailers will widen their offer of various types of sportswear. Sports specialists will expand their range of specialised products adjusted to different types of sport, such as running, football or climbing. Moreover, more sports facilities, such as football fields or fitness clubs, will be gradually improved and this will further popularise the sport in Poland.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sportswear industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sportswear industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sportswear in Poland market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Sportswear in Poland?
- What are the major brands in Poland?
- How dynamic is the growth of clothing and footwear internet sales?
- What is the performance of women?s clothing vs men?s clothing?
- What % of clothing and footwear sales goes through grocery retailers?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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