Boston, MA -- (ReleaseWire) -- 07/09/2014 -- Surface care recorded a 6% increase in current value terms in 2013. Consumers began using more sophisticated products for specific types of surfaces with many households changing the floor type to laminate flooring, or changing their old kitchen appliances, which require intensive surface care, for new ones. Therefore, most categories of surface care registered moderate growth in both value and volume terms, which reflected in the overall growth of surface care in 2013.
Unilever remained the leading company in surface care in 2013, holding a 28% value share, thanks to its wide product portfolio and its Domestos brand, which was strongly promoted in television advertisements. These efforts attracted consumers who were tempted to try the product out. Thanks to these activities the company also recorded the strongest value share increase of two percentage points in 2013 and strengthened its leading position. Domestic company Tatrachema vd Trnava ranked second with its popular Citra and Fixinela brands, holding a 14% value share in 2013.
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Surface care is expected to record a CAGR of 2% in value sales at constant 2013 prices over the forecast period. Consumer interest in specific surface care cleaners will continue to rise in line with the slowly evolving changes in the equipment used in Slovak households. The strong competition in the category and decreasing unit prices of surface care will be welcome by consumers, who may be encouraged to buy these products more often.
Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in Slovakia with research from Euromonitor's team of in-country analysts.
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If you're in the Surface Care industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Surface Care in Slovakia market research report includes:
- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Surface Care in Slovakia?
- What are the major brands in Slovakia?
- What are the fastest growth categories within surface care?
- What are the key new product launches in the polishes market?
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Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Household Antiseptics/Disinfectants, Household Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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