Boston, MA -- (ReleaseWire) -- 06/12/2014 -- Obesity is becoming a growing threat to Ukrainians, who are in favour of nourishing meals including a lot of bakery products, pork, potatoes and fat, whilst exercising is not popular still. Lack of time and expensive gyms are usual excuses for explaining one's reluctance to exercise. Fast food restaurants and the spread of junk food further threaten the health of Ukrainian people, including children, making them suffer from obesity as well. However, even though publications about obesity's effects are available, the country lacks antiobesity public health initiatives. There have appeared television programmes (eg Wighed and Happy) where obese people are given chances to look good again, thus drawing attention to the problem of obesity overall.
At the end of the review period weight management assortments were wide and the most popular products comprised those of Dali Industry & Co Ltd. The company had a 16% share of retail sales value in 2013, maintaining the leading position for another consecutive year. Its flagship brand Li Da was viewed as efficient, which in combination with its high unit price allowed the company to dominate. However, the product's popularity turned out to be harmful for it since many imitations were launched, in turn affecting the image of the original Li Da. Asian manufacturers of weight management feel strong in Ukraine as the next biggest player was Kunming Lingcao Biotechnology Co Ltd (10%).
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Over the forecast period consumer awareness of own "branding", including through looking fit, will be just evolving whilst the reality of overeating and consuming unhealthy food combined with sedentary living is expected to lead to further growth of obesity in Ukraine. Whereas the most conscious consumers will be prioritising exercising and healthier meals, others will be tempted by weight management products. Their assortments are likely to grow with time, especially considering that only weight loss supplements and slimming teas were active in the country at the end of the review period. Thus between 2013 and 2018 the sector is forecast to grow at a healthy 4% constant value CAGR, still considerably slower than over the review period due to the eventual saturation of its major categories.
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