Boston, MA -- (ReleaseWire) -- 07/08/2014 -- Baby food continued to register strong volume growth in India over the review period. Rising disposable incomes and growth in modern retail outlets led to increasing interest in baby food products among Indian consumers. Indian parents are becoming increasingly aware of the importance of balanced nutrition for their babies. Doctors also continued to recommend branded baby food products over the review period. Furthermore, as an increasing number of women join the workforce, demand for branded baby foods was on the rise. Backed by the strong growth of baby food, baby food packaging continued to see off-trade unit growth of 4% in 2013.
Baby food is expected to continue to perform strongly over the forecast period. As such, baby food is a growing category in India as consumers are becoming more aware of infants' dietary and nutritional needs. Rapid urbanisation, rising disposable incomes and the growth of modern retail outlets across the country over the forecast period are expected to help drive baby food sales in coming years. Manufacturers of baby food products are expected to introduce Indian variants of their existing offerings with the aim of attracting consumers by offering products that meet local tastes and preferences. Over the forecast period manufacturers are also expected to launch single-serve offerings in order to cater to the requirements of working women in urban centres. Single-serve offerings are priced lower and would also target rural women in order to facilitate the uptake of baby food products in the rural regions.
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Discover the latest market trends and uncover sources of future market growth for the Baby Food Packaging industry in India with research from Euromonitor's team of in-country analysts.
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The Baby Food Packaging in India market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes in units and filled volumes
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the total unit volume of baby food packaging in India?
- What are the major baby food pack types in India?
- Are composite containers taking share from metal tins in baby milk formula?
- What are the most dynamic pack types within baby food?
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Product coverage: Dried Baby Food, Milk Formula, Other Baby Food, Prepared Baby Food.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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