Boston, MA -- (ReleaseWire) -- 06/17/2014 -- The Brazil Tourism Report examines the significant long-term potential being offered by the local tourism industry, especially as the country is to host first the FIFA Football World Cup this year and then the Olympic Games in Rio de Janeiro in 2016. However, the report also highlights long-term structural weaknesses facing Brazil's tourism market, particularly in the realm of national transport infrastructure and the shortage of hotels across the country. The latter issue indicates long-term development potential but could lead to supply shortages during the 2014 and 2016 sporting events. The report also analyses the growth and risk management strategies being employed by some of the leading hotel players in the Brazilian tourism sector as they seek to maximise these tremendous growth opportunities.
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The holding of the FIFA World Cup this year will be a major test for Brazil's image abroad. If the tournament goes smoothly, Brazil can expect long-term rewards in the form of increased tourism and greater investment in the tourism industry. Conversely, if there are any problems, either in terms of infrastructure bottlenecks or security issues, this could undermine Brazil's efforts to promote itself as a top tourist destination. The Brazilian authorities therefore face a key year for the tourism industry and will be focused on ensuring that no major problems mar the progress of the tournament.
Two months prior to the start of the tournament, concerns were still running high about infrastructure and security preparedness. The Corinthians stadium in S?o Paulo, which will host the opening match of the tournament, is scheduled for completion by the end of May, which will be cutting it fine for the first match on June 12. As well as over-running, the project is also over cost by an estimated USD420-440mn, according to project manager Andres Sanchez. Other stadia are also behind schedule, with the mayor of Porto Alegre warning that his city might not be able to host its...
The Brazil Tourism Report has been researched at source and features Business Monitor International (BMI)'s independent assessment and forecasts for tourist expenditure; government expenditure on tourism; passenger arrivals and departures by mode of transport, reason for travel, origin and destination; and the accommodation market.
BMI's Brazil Tourism Report provides industry professionals and strategists, corporate analysts, associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the Brazilian tourism industry.
- Benchmark BMI's independent tourism industry forecasts for Brazil to test other views - a key input for successful budgetary and planning in the Brazilian tourism market.
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