Fast Market Research

New Market Research Report: Chocolate Confectionery in Iran

New Food research report from Euromonitor International is now available from Fast Market Research

 

Boston, MA -- (ReleaseWire) -- 07/01/2014 -- Chocolate confectionery still has a very low base in Iran and this product is not considered a first-choice snack option for the majority of consumers. Consumption of chocolate is mainly limited to children, and adults usually prefer other options like biscuits and cake. However, sales of this category have been growing at a rapid rate during the last decade as a result of better availability and range diversity. However, the difficult economic times and high rate of inflation hampered growth during 2012 and 2013.

Competitive Landscape

Dadash Baradar Co remained the leader in chocolate confectionery with almost one fifth of the value share in 2013. The company, which has more than 50-years? experience in making confectionery, has many well-known brands; among which, Aidin is the most famous brand. The large portfolio of Dadash Baradar Co gives it an opportunity to meet the demands of different social classes and different incomes. The company also benefits from very strong distribution networks which can guarantee availability of the products even in remote areas.

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Industry Prospects

The main driver for growth in the coming years is expected to be the low base of this category in Iran, which will result in considerable growth in per capita consumption during the forecast period. This will happen through better distribution of both domestic and multinational brands. However, huge volumes of smuggled chocolate, especially from western borders, will act as a barrier to further expansion of the retail volume, especially for imported products. If the current situation (lack of strong supervision on illicit trade) continues, smuggled products will make it hard for key multinationals to control and support the Iranian chocolate market.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Chocolate Confectionery industry in Iran with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Chocolate Confectionery industry in Iran, our research will save you time and money while empowering you to make informed, profitable decisions.

TheĀ Chocolate Confectionery inĀ Iran market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Chocolate Confectionery in Iran?
- What are the major brands in Iran?
- What are market opportunities for health and wellness minded dark chocolate?
- What are market opportunities for ethically sourced chocolate?
- How might increasingly volatile cocoa bean commodity prices impact retail prices and sales performance?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Alfajores, Bagged Selflines/Softlines, Boxed Assortments, Chocolate with Toys, Countlines, Other Chocolate Confectionery, Seasonal Chocolate, Tablets.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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