Boston, MA -- (ReleaseWire) -- 07/08/2014 -- Growth within cider/perry began to slow in 2013, but still remained at a robust 18% in terms of total volume. This is indicative of a category that is still growing at a rapid rate but is beginning to approach a stage of increased maturity. This growth rate is down from a CAGR of 28% over the review period.
Foster's Stongbow continued to lead to cider in terms of total volume sales in Australia in 2013, accounting for 30% share. Strongbow's diverse range, brand awareness and extensive on- and off-trade distribution networks are all factors contributing to the brands leading position in Australian spirits. However, there still remain a number of threats to Stongbow's dominance, most notably a strong push from high-quality, affordable domestic and international brands aiming to claim higher share.
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Cider has begun to mature, and this trend will continue over the forecast period with a predicted total volume CAGR of 14%. This combined on- and off-trade growth rate is significantly lower than over the review period where cider maintained a CAGR of 28%. This is indicative of a category that is beginning to approach maturity. However when contrasted to markets of similar demographics and consumptions patterns, such as New Zealand and the UK, cider has failed to reach equivalent penetration rates, which leaves room to expect continued robust growth beyond the forecast period.
Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in Australia with research from Euromonitor's team of in-country analysts.
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If you're in the Cider/Perry industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Cider/Perry in Australia market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market volume shares
- Five year forecasts of market trends and market growth
- Production, imports by origin, exports by destination
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Cider/Perry in Australia?
- What are the major brands in Australia?
- Is premiumisation expected to continue to be an important driver in cider?
- Who are the key consumers of cider: men, women, younger or older consumers?
- Where is cider mainly consumed- at home or away from home?
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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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