Boston, MA -- (ReleaseWire) -- 06/27/2014 -- As many categories in colour cosmetics are frequently bought on impulse, innovations in colours and packaging can create peaks in sales. This is why the sector players are always reimagining themselves and creating new colours and product lines that keep the sector moving and consumers interested in buying.
Yanbal Ecuador SA led sales in 2012 with a 44% current value share. The firm was the first one amongst direct sellers to enter the country, and this helped the firm create a strong brand positioning. Also, Yanbal invests a large amount of money in advertising on diverse media, and it focuses on television, which is the most effective.
The interest of women towards natural-looking colour cosmetics is expected to continue during the forecast period, as these products enhance natural beauty with less make-up, which means less investment in make-up and a shorter time to get ready, which comes in very handy as women become more involved and busy in their work. However, women will still be highly attracted to changes and slight product innovations, as in general make-up products many times are bought on impulse.
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Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Ecuador with research from Euromonitor's team of in-country analysts.
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The Colour Cosmetics in Ecuador market research report includes:
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Product coverage: Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.
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