Boston, MA -- (ReleaseWire) -- 06/06/2014 -- There were no particularly significant category activities within cotton wool/buds/pads in 2013. No significant key product launches were witnessed and there is a dearth of advertising or promotion related to products in the category.
With a 25% value share in 2013, Mega Disposables SA remains the leading manufacturer and global brand owner within the cotton wool/buds/pads category in Macedonia. Mega Disposables SA lost marginal value share in 2013, giving way to Tosama dd, which continues to penetrate the category successfully as its product portfolio is diversified and rebranded.
An improved quality of life and increased personal hygiene awareness among Macedonians will remain the major driving forces behind the expected growth of cotton wool/buds/pads over the forecast period, despite financial uncertainties deriving from the Eurozone crisis.
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