Boston, MA -- (SBWIRE) -- 02/24/2014 -- The penetration of drinking milk products is not yet as high as other traditional products, such as yoghurt and cheese, and the market has room for expansion. The per capita consumption of milk - the most common type of drinking milk product in Bulgaria in 2013 is 6-litres per capita, which is quite low. The reason for the good performance of drinking milk products was the attraction of new consumers through novel formats and new product development, which convinced existing consumers to...

Euromonitor International's Drinking Milk Products in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: Flavoured Milk Drinks, Flavoured Powder Drinks, Milk, Non-Dairy Milk Alternatives, Powder Milk.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Drinking Milk Products market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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