Fast Market Research

New Market Research Report: Ice Cream in Iran

Recently published research from Euromonitor International, "Ice Cream in Iran", is now available at Fast Market Research

 

Boston, MA -- (ReleaseWire) -- 06/26/2014 -- Ice cream recorded strong growth in retail volume sales and very strong growth in current retail value sales over the review period. Demand among young Iranian consumers was the main driver of sales. These consumers were keen to try more sophisticated products with new flavour variants, which encouraged leading domestic suppliers to expand their product portfolios and to introduce many new products. As a result, ice cream products with new attractive packaging and new flavour variants gradually found their way into Iranian households over the review period.

Competitive Landscape

Mihan Dairy Group remained by far the leading player in ice cream in 2013 with a very strong retail value share of 46%. The company offers a wide range of products to address the different tastes of consumers and, according to trade sources, its production line is the biggest one in the country. It also benefits from a very strong and effective distribution network which ensures the presence of its products even in remote locations. Branded freezer units have been one of the pillars of success of this company and they can be found in most retail outlets in urban locations.

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Industry Prospects

Ice cream is expected to perform well over the forecast period as appreciation of these products continues to increase among young Iranian consumers. Domestic manufacturers such as Mihan Dairy Group and Kalleh Dairy Co are also expected to continue to try to raise awareness of ice cream among consumers thus ice cream will have the potential of becoming a necessary product among middle- and high-income consumers especially during the summer. However, low-income consumers are expected to continue to prefer bulk artisanal ice cream due to more affordable unit prices.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Ice Cream industry in Iran with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ice Cream industry in Iran, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ice Cream in Iran market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Ice Cream in Iran?
- What are the major brands in Iran?
- How are manufacturers moving consumers from seasonal to year-round consumption, especially in emerging markets?
- How is domestic freezer penetration influencing consumption in emerging markets?
- With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like ice cream?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Frozen Yoghurt, Impulse Ice Cream, Retail Artisanal Ice Cream, Take-Home Ice Cream.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

About Fast Market Research
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Browse all Food research reports at Fast Market Research

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