Boston, MA -- (ReleaseWire) -- 06/13/2014 -- The structure of the population in Argentina is more similar to a developed country than to a developing one, showing a clear trend towards an ageing population. In 2013 the population aged over 65 years already represented 11% of the total against the 10% of the previous 10 years. This trend favoured the development and growth of incontinence products, which over the review period witnessed the strong emergence of new products, brands and varieties.
Kimberly-Clark Argentina Holdings SA dominated incontinence in Argentina reaching a retail value share of 81% in 2013. The company has two product lines, Plenitud and Poise, and has products designed specifically for men and women being different from the competition.
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Over the forecast period, it is estimated that two factors will propel sales of incontinence. Firstly, the growing older population pyramid and the population aged over 65 years will represent 12% of the population in 2018. It should be noted that the population pyramid in Argentina is similar to the one of an already developed country rather than to one still developing. Secondly, companies will continue to make significant marketing campaigns to remove the taboo from the use of incontinence products and therefore these products would gain greater acceptance in the society.
Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Argentina with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Incontinence industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.
The Incontinence in Argentina market research report includes:
- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Incontinence in Argentina?
- What are the major brands in Argentina?
- What are the most important channels for incontinence products?
- How do light incontinence products perform compared to moderate/heavy incontinence products?
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