Boston, MA -- (SBWIRE) -- 07/11/2014 -- Variation was the key factor behind the development and growth of juice. This was reflected in new offerings gaining popularity in the marketplace. Juice drinks (up to 24% juice), which includes fruit extracts and fruit punches, was widely popular.

Competitive Landscape

Yeo Hiap Seng is the leading player in juice in 2013. The company accounts for a 25% share of retail value sales, an increase of one percentage point on 2012. Share growth was largely due to the firm's unique product range. Moreover, its offer is differentiated from widely available alternatives to include coconut juice with added real coconut pulp, Pink Guava and Soursop, among others.

Industry Prospects

Innovation in the product range is a key growth factor for juice. Although the outlook for juice is positive, regular product upgrades are required to retain consumers. Moreover, within the highly competitive soft drinks landscape, product innovation is the most important aspect for players looking to increase their market penetration.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Fruit/Vegetable Juice industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fruit/Vegetable Juice industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fruit/Vegetable Juice in Malaysia market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Fruit/Vegetable Juice in Malaysia?
- What are the major brands in Malaysia?
- What are the flavour trends in fruit juice and vegetable juice?
- What is the market share of smoothies in the 100% juice sector? Have there been any new product launches in the last year?
- What is the key on-trade distribution for fruit juice and vegetable juice in Malaysia?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: 100% Juice, Cereal/Pulse-based Drinks, Fruit-Flavoured Drinks (No Juice Content), Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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