Boston, MA -- (SBWIRE) -- 02/18/2014 -- LEGO was the world's best performing toys company in 2012 ranking just behind Mattel and Hasbro in overall global traditional toys and games. It specialises in construction toys, but has continued to diversify its business with expansion into computer games. However, much of its growth has come from its very successful licensing strategy, which has continued to promote the LEGO brand in 2012

Euromonitor International's LEGO Group in Toys and Games (World) company profile offers detailed strategic analysis of the company's business, examining its performance in the Toys and Games industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

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Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Toys and Games market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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