Boston, MA -- (SBWIRE) -- 02/10/2014 -- The world's third largest video games player, Microsoft, is positioning its next-generation console, Xbox One, as an "all-in-one entertainment system" in line with a broader corporate shift to becoming an integrated devices and services company. This profile analyses the implications of Microsoft's strategic focus and considers opportunities for adapting its offer to evolving conditions in the global video games market.

Euromonitor International's Microsoft Corp in Toys and Games (World) company profile offers detailed strategic analysis of the company's business, examining its performance in the Toys and Games industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

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Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Toys and Games market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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