Boston, MA -- (ReleaseWire) -- 07/08/2014 -- At the end of the review period the other dairy category saw a decrease due to the impact of social protests, rooted in the high prices of products with an emphasis on cottage cheese. Therefore in 2013 dairies attempted to return growth to positive levels by innovating in new products such as spiced cottage cheese and spiral chocolate desserts at identical prices, and breaking the negative image caused to the large dairies.
Tnuva Food Industry Ltd dominates the category with a share of 46% at the end of the review period due to its domination of cottage cheese. In addition, Tnuva Food Industries enjoys the highest seniority and invests strongly in strengthening its brands. For example, in 2013 Tnuva invested in campaigns for its cottage cheese common among all segments and its dairy dessert brands: Carlo, appealing mostly to children, and Maadan Tnuva, appealing to adults. It also offers strong brands such as HaChef Halavan creams, Buddy and Prili desserts. Tnuva Food Industries saw a decrease of one percentage point over 2012-2013 due to the strengthening of its competitors.
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Innovation and product line expansion are expected to continue in coming years in order to maintain a positive image of dairies, especially regarding cottage cheese and dairy desserts, which are considered growth engines for the category. In this case a continuation of campaigns and marketing efforts is expected in order to gain brand loyalty.
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The Other Dairy in Israel market research report includes:
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Our market research reports answer questions such as:
- What is the market size of Other Dairy in Israel?
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- How are volatile farmgate prices for milk impacting retail prices and sales performance?
- Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
- How are soy-based products performing against traditional dairy items?
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Product coverage: Chilled and Shelf Stable Desserts, Chilled Snacks, Coffee Whiteners, Condensed/Evaporated Milk, Cream, Fromage Frais and Quark.
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