Boston, MA -- (SBWIRE) -- 06/13/2014 -- The polishes category has never been characterised by innovation, with the same products having benefited from stable demand over the long term. For example, the formulation for shoe polish (coloured paste) has remained the same for years. The category has not witnessed a dramatic innovation or "upgrade" in products and sales remained relatively limited.

Competitive Landscape

Danshar Ltd continues to lead the polishes category in 2013, posting a 55% value share achieved through the Kiwi brand that dominates shoe polish. The company's share saw little movement in 2013 compared with the previous year because it did not invest in marketing, nor did it launch any new products during the year.

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Industry Prospects

Innovation is not expected to shape the development of polishes in the forecast period, largely due to the limited demand and even a shift towards alternative products such as wipes, which also offer polishing actions with a higher level of convenience, as well as falling prices.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Polishes industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Polishes industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Polishes in Israel market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Polishes in Israel?
- What are the major brands in Israel?
- What are the future prospects for the polishes market?
- What are the key new product launches in the polishes market?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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