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Boston, MA -- (ReleaseWire) -- 06/20/2014 -- Polishes continued its marginal growth in 2013. A large number of the product categories in polishes have reached maturity, which resulted in little product development and steady market results. Dutch consumers tend to rely on a rather standard product range when it comes to polishing. Shoe polish continued to be the largest category with 45% of the total value share in the category in 2013. Metal polish accounted for the lowest share, claiming 10% of total value sales.

Competitive Landscape

SC Johnson and HG International continued to lead sales within polishes, holding value shares of 43% and 18%, respectively. Private label was less of a threat than in other categories in home care as consumers prefer premium well-known brands. However, private label was able to post growth in value share in 2013, and may become a considerable threat in the future.

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Industry Prospects

Polishes is expected to post negative CAGRs in volume and constant value in terms of 2013 prices over the forecast period, given the maturity of the individual categories. The on-going economic uncertainties, the availability of substitutes and the absence of substantial product innovations are likely to have a negative influence on future consumer spending within the category.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Polishes industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Polishes industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Polishes in Netherlands market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Polishes in Netherlands?
- What are the major brands in Netherlands?
- What are the future prospects for the polishes market?
- What are the key new product launches in the polishes market?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Closed Loop Pre-Paid Card Transactions, Open Loop Pre-Paid Card Transactions.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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