Boston, MA -- (ReleaseWire) -- 07/10/2014 -- As a result of convenience, coupled with the strong coffee culture in Malaysia, an increasing number of consumers are in favour of RTD coffee at the end of the review period. RTD coffee's increasing popularity in Malaysia supported strong off-trade volume and value growth rates in 2013. Due to hectic lifestyle and busy working schedules, more consumers prefer to grab coffee on -the-go. In addition, it is perceived as a cheaper alternative as compared to freshly brewed coffees from coffee specialist outlets such as Starbucks or Coffee Bean & Tea Leaf.
Nestle (M) Bhd has maintained its dominant position, accounting for a stable 71% share of off-trade value sales in 2013. A unique product range has proven to be the strongest selling point for the company. A wide presence across distribution channels has enhanced the availability and penetration of its products. The company recorded a 12% increase in retail value sales in 2013. The wide product range proved popular with consumers and allowed the company more leeway in terms of pricing.
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Over the forecast period, RTD coffee will continue to register healthy off-trade value growth in Malaysia. It is likely to be contributed by several factors such as the need for convenience, as well as the hectic lifestyles and the busy working schedules of Malaysian consumers.
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The RTD Coffee in Malaysia market research report includes
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as
- What is the market size of RTD Coffee in Malaysia?
- What are the major brands in Malaysia?
- What are the key new launches of RTD Coffee and bottled coffee products?
- Who are the consumers of RTD coffee in Malaysia?
- Where is ready to drink coffee most commonly consumed?
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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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