Boston, MA -- (SBWIRE) -- 11/28/2014 -- Many of Spain's leading alcoholic drinks manufacturers are now focusing on RTDs as increasing numbers of Spanish consumers are moving towards easy-to-drink beverages which require little or no preparation and which do need supplementary ingredients to be purchased. Nevertheless, this trend applies mainly to off-trade sales, while sales through the on-trade channel are characterised more by cocktails prepared by bar staff using spirits, mixers and various other ingredients. Consequently, in terms of their on-trade strategies, the leading manufacturers of RTDs/high-strength premixes are focusing more on targeting small bars which do not have the facilities to prepare elaborate cocktails and for whom RTDs represent a practical and rapid alternative.

Competitive Landscape

J Garcia Carrin, the owner of the popular Don Sim?n wine-based RTDs brand, maintained its leadership in RTDs/high-strength premixes in 2013 with a 20% volume share, followed closely by Orangina Schweppes, also with a 20% volume share through its La Casera brand. The chained retailer Mercadona was in third position in the category in 2013 with 13% volume share, derived from private label.

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Industry Prospects

Total volume growth rates in RTDs/high strength premixes are expected to gradually decline over the course of the forecast period as demand stabilises and the category matures, while the average unit price is also set to stabilise in line with the slow but steady decline expected in consumer demand.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTDs/High-Strength Premixes industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTDs/High-Strength Premixes in Spain market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market volume shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of RTDs/High-Strength Premixes in Spain?
- What are the major brands in Spain?
- Has the trend towards at-home entertaining had a positive impact on RTDs as consumers want to replicate the bar experience at home?
- How have RTDs performed in comparisons to High-strength premixes?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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