Boston, MA -- (ReleaseWire) -- 01/09/2014 -- SC Johnson's specialist orientation in home care lends the company a premium angle in terms of its products and brands. While innovation remains high in developed markets where consumers are increasingly economising, the company's activity appears to be lagging in emerging markets where consumers are becoming increasingly sophisticated and knowledgeable. Diversification in brand portfolio may be beneficial for the company to remain competitive in both developed and emerging markets.
Euromonitor International's SC Johnson & Son Inc in Home Care (World) Company Profile offers detailed strategic analysis of the company's business, examining its performance in the Home Care market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
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Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get This Report
- Get a detailed picture of the Home Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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