Boston, MA -- (ReleaseWire) -- 03/06/2014 -- Differentiation remains a challenge for manufacturers compared to other confectionery categories despite a variety of marketing and product development initiatives in 2013. Manufacturers were focused on applying new marketing strategies, while taking advantage of their best known brands to achieve a stronger market position. Social media such as Facebook was used extensively as a tool to increase brand awareness, and this form of advertising has been key to brand performance in sugar...
Euromonitor International's Sugar Confectionery in Costa Rica report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.
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Product coverage: Boiled Sweets, Liquorice, Lollipops, Medicated Confectionery, Mints, Other Sugar Confectionery, Pastilles, Gums, Jellies and Chews, Toffees, Caramels and Nougat.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get this Report
- Get a detailed picture of the Sugar Confectionery market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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