Boston, MA -- (ReleaseWire) -- 06/13/2014 -- In 2013, Czech consumers showed more interest in herbal tea, black specialty tea and functional tea whilst remaining enthusiastic about fruit tea and flavoured green tea. Czech consumers look for interesting fruit/herbal tea flavour combinations and they purchase more tea with health and wellness benefits. Interest in health and wellness tea is developing in line with the general health and wellness trend in the Czech Republic. Innovations in 2013 reflect the mentioned key tastes of Czech consumers. For example, Sara Lee Czech Republic extended the range Pickwick Delicious with new interesting flavours of Hot Raspberry and Fruit Punch. Tata Global Beverages Czech Republic launched Jemca Ginger with orange and tangerine and Jemca Green tea with strawberry.
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Two leading companies continue to compete for the top position in the field with tea during 2013. Sara Lee Czech Republic succeeded in keeping the first position, accounting for a value share of 15% in 2013, followed by Tata Global Beverages Czech Republic with 14%. Other important players are Teekanne and Mokate Czech both with 10%, and finally Unilever CR with 9%. The strongest domestic operators in terms of value share in 2013 were Leros (6%), Mediate (3%), Megafyt Pharma (below 2%) and Oxalis (2%).
Tea has not been saturated in the Czech Republic and there is potential for further development. Tea consumption is set to grow at a moderate pace due to two remaining factors: the fact that tea culture has no deep-seated tradition in the country, and the fact that locals drink tea mostly in the morning and during the winter months. Retail consumption of tea is projected to rise at a CAGR of 1% over the forecast period to reach nearly 4,200 tonnes in 2018.
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The Tea in Czech Republic market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
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