Boston, MA -- (ReleaseWire) -- 08/01/2014 -- In 2013, the Danish economy, influenced by the European debt crisis, again experienced instability. The GDP rate, for example, was negative in the first part of 2013, though it returned to positive in the second half of the year. Although the category saw fluctuation, travel retail recorded a growth rate in 2013 better than the review period average. In 2013 total value sales grew by 5% while in the review period the CAGR was 3%. Two reasons for this positive development can be identified: firstly, Danes are traditionally eager to travel and will prefer to save on other expenses before cancelling the yearly trip abroad. This fact makes travel retail in Denmark a relatively protected category in the case of an economic downturn. Secondly, weather conditions in Denmark during the summer months are known to be unreliable. Following the bad summer Danes experienced in 2012, many people did not want to risk their summer with local rain and, thus, booked holidays in warmer destinations.
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A high rate of growth is expected in travel retail flight sales and travel retail car rental sales in the forecast period, as these categories are set to increase at a constant value CAGR of 4% and 5%, respectively. This reflects how intermediaries (operators and travel agents) represent a growing portion of flight and car rental sales. Intermediaries are popular among consumers due to the convenience with which several different products like flight, hotel and car rental can be ordered at the same time, and due to the fact that consumers, via one web page, can swiftly compare the prices of several different travel suppliers.
Discover the latest market trends and uncover sources of future market growth for the Travel Retail industry in Denmark with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Travel Retail industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.
The Travel Retail in Denmark market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Travel Retail in Denmark?
- What are the major brands in Denmark?
- Is there movement away from accommodation only and flight only to package holidays?
- Are value added segments like spa packages and cruise performing well?
- Is online travel retail outpacing offline sales?
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Product coverage: Travel Retail Sales by Category, Travel Retail Sales by Channel, Travel Retail Sales by Corporate Business vs Leisure.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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