Boston, MA -- (SBWIRE) -- 10/24/2014 -- The major brand within Asian specialty drinks, Pine Bud Drink Forte, was upgraded in 2013. The drink has been present in the country since 1995 and is a long-term steady seller. The main changes were an increased content of pine bud extracts and improved taste. The product is largely consumed as a refresher among salaried workers or college students who seek a mood change after long hours of work or study. Moreover, sales of the product increase significantly during the months of April to May, when yellow dust storms become prevalent in South Korea. The renewal increased the promotional exposure and interest in the brand and helped to increase sales in 2013.

Competitive Landscape

Lotte Chilsung Beverage's Pine Bud Drink Forte was the leading brand within the category in 2013. The brand has an established position in the market and it was upgraded further in 2013 to emphasise its healthy aspects.

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Industry Prospects

Asian speciality drinks is likely to remain relatively stagnant over the forecast period, although new product developments may contribute to a positive change in the future. Health issues and interest in healthy food and beverages continues to rise in South Korea and consumers will look for healthier options in their everyday beverage choices. However, the availability of Asian specialty drinks is limited in terms of product types and the products have a tendency to appeal to a specific group of consumers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Asian Specialty Drinks industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Asian Specialty Drinks industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Asian Specialty Drinks in South Korea market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Asian Specialty Drinks in South Korea?
- What are the major brands in South Korea?
- Who are the key consumers of Asian Specialty drinks in South Korea?
- Are there specific cultural reasons for consuming Asian Specialty drinks like green tea?
- What recent packaging innovation and market trends have appeared in the past year?

Reasons to Get this Report

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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