Boston, MA -- (ReleaseWire) -- 04/11/2014 -- Australian IT sales are forecast to reach AUD27.943 in 2014 an increase YOY of 5.8% with the market continuing to anticipate growth against a backdrop of steady, if unspectacular economic growth. Tablet sales continue to compensate for declining sales of desktop and notebook devices, with a strong performance from manufacturers of Android tablets. However H213 sales of all "smart devices" may indicate the beginnings of market saturation. Meanwhile the government's One Education Programme aims to have distributed 50,000 laptops to school children across the country by June 2014. Ongoing broadband infrastructure roll out will be beneficial to Australia's digital economy , particularly for e-commerce and cloud computing.
Computer Hardware Sales: AUD11.3bn in 2013 to AUD11.8bn in 2014, up 3.9% in local currency terms. Strong demand for tablets is compensating for a decline in desktops and notebook shipments. The release of new devices using Intel's upgraded second generation Haswell and Broadwell chipset architectures could boost shipments in H214.
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Software Sales: AUD4.3bn in 2013 to AUD4.4bn in 2014, up 3.9% in local currency terms. Security software sales are increasing, particularly for small and medium-sized enterprises (SMEs) and consumers. Enterprise resource planning and other e-business products to the small and medium-sized enterprise market remain a key trend driving sales
IT Services Sales: AUD10.8bn in 2013 to AUD11.7bn in 2014, up 8.9% in local currency terms. IT services will be continue to be the highest performing growth area, with cloud services the key growth driver as local companies try to use efficiencies enabled by the National Broadband Network (NBN). Risk/Reward Ratings: Australia's score is 68.0 out of 100.0, which remains unchanged. Australia's score has declined due to a lower growth outlook. The country ranks fourth in our latest Asia Risk/Reward Ratings table, behind Singapore, South Korea and Hong Kong, but still ahead of larger markets in the region such as China, India and Indonesia.
Key Trends And Developments
Cloud computing is expected to be one of the leading IT market trends globally, but in Australia there is potential for particularly fast growth thanks to the investments in improving connectivity via the NBN. This will extend the reach of services, as well as providing the faster upload speeds that are key to advanced cloud computing services. Cloud computing has already gained traction in Australia, with the big four banks deploying solutions and leading international vendors such as IBM, Oracle and Amazon Web Services investing in the market. The NBN and the government's cloud computing strategy, announced in May 2013, are expected to catalyse the cloud market's development in the relatively underpenetrated areas of the public sector and with SMEs.
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