Boston, MA -- (ReleaseWire) -- 07/01/2014 -- Bar soap accounted for 80% of total bath and shower retail value sales in 2012. Bar soap remains an essential product for the majority of Bolivian consumers. The widespread availability of bar soap and its affordability are the basis for its overwhelming popularity in Bolivia. The fact that the vast majority of Bolivian consumers belong to low-income socioeconomic groups means that it is unlikely that the popularity of bar soap will wane at any point for the foreseeable future.
There were no significant changes in the competitive landscape in bath and shower in Bolivia during 2012. Unilever Andina Bolivia SA continued to lead the category, followed by Industrias de Aceite Fino SA. Unilever?s Lux brand and Fino?s Plusbelle brand remain very popular among Bolivian consumers. The affordability of Lux and Plusbelle are the main reason for the popularity of these two brands among low-income and middle-income consumers throughout the country. In addition, these two brands offer consumers various different fragrances, a factor which remains quite important for the majority of Bolivian consumers.
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Bath and shower in Bolivia is set to increase in constant value at a CAGR of 4% over the forecast period. Bar soap is likely to remain the largest bath and shower category in Bolivia throughout the forecast period as it remains the only bath and shower product which is affordable for the vast majority of Bolivians who survive on low incomes. The wider availability of various different benefits such as anti-ageing, anti-bacterial and moisturising ingredients is expected to drive growth in bar soap and bath and shower over the forecast period. In addition, more explicit gender segmentation is likely to boost sales of bath and shower products as well.
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The Bath and Shower in Bolivia market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
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Our market research reports answer questions such as:
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- How are sales of private label products evolving?
- What is the importance of intimate washes in the overall category context?
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Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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