Boston, MA -- (SBWIRE) -- 07/08/2014 -- The strong shift towards value-for-money breakfast cereals was the most significant trend in 2013 due to consumer price sensitivity and the maturity of the category. Sales of private label and plain cornflakes are expected to increase due to their attractive prices.

Competitive Landscape

Despite intensified competition, Unilever is set to maintain a commanding lead in breakfast cereals in 2013, with a retail value share of 54%. With an extensive portfolio that includes several different product types and boasts well-established and widely distributed brands, such as Telma, Kariot and Pinukee Brieout, the company is expected to hold leading positions in children's breakfast cereals, flakes and other RTE cereals, and rank second in hot cereals and third in muesli. Apart from the diversity and depth of its portfolio, the company's overall lead also reflects the consistently strong investment in innovation and advertising support for its most popular brands.

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Industry Prospects

Value for money is likely to continue to be the main consideration in breakfast cereals as a result of price sensitivity and the growing variety of cheaper alternatives to familiar products. Private label activity is expected to increase, alongside a drop in sales when prices are increased. Another possible aspect is expected to be frequent promotional sales, as well as increases in package sizes.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Breakfast Cereals industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Breakfast Cereals industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Breakfast Cereals in Israel market research report includes

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as

- What is the market size of Breakfast Cereals in Israel
- What are the major brands in Israel
- How will increasingly volatile wheat commodity prices impact retail prices and sales performance
- What are the market opportunities for high fibre products
- Given mounting concerns over childhood obesity, what does the future hold for children's breakfast cereal

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage

- Hot Cereals
- RTE Cereals

Data coverage

- Market sizes (historic and forecasts)
- Company shares
- Brand shares
- Distribution data

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